Designed the end-to-end core experience with executives, leading a team of designers through fast-paced iteration, building the foundational design system, and continuing to guide the product’s direction as it matured.

I stepped in as lead designer after the initial beta launch and guided the Sell For Me program through its next phase of growth. I led the design direction as the product evolved from early experiments into a scalable system, supporting expansion from a soft launch in San Jose to the greater San Francisco Bay Area and Chicago. My focus was on refining core flows, improving reliability, and building the foundations needed to scale the program responsibly.

Led the design direction for Giveaways, shaping the concept, defining the user experience, and partnering closely with a senior designer who executed the detailed design work. I stayed involved throughout the process to ensure clarity, consistency, and alignment across product, engineering, and leadership.